Walmart forays into telehealth for pets with Pawp tie-up

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Walmart+ customers can use Pawp’s services for a year from Tuesday, the top U.S. retailer said, as it looks to tap growing demand for pet telehealth from inflation-hit customers looking for cheaper alternatives.

The deal also lines up with Walmart’s push to compete better with Amazon (NASDAQ:AMZN) on the e-commerce turf by rolling out more services and value deals.

Pet retailer Chewy (NYSE:CHWY) and rival Petco Health and Wellness Company have also been expanding their telehealth offerings. Last year, Petco pegged the value of the pet industry at $119 billion in 2021.

CNBC first reported the news of the Walmart-Pawp deal earlier in the day.