The Ratings Game: GoPro stock jumps after Morgan Stanley upgrade: ‘It’s clear that execution has improved’

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GoPro Inc. used to consistently miss revenue expectations, but the company has done a better job of setting more realistic targets lately, and that’s one reason Morgan Stanley is no longer bearish on the stock.

Morgan Stanley’s Erik Woodring upgraded the shares to equal weight from underweight Thursday, arguing that the company’s management team has improved not just its messaging to the investment community, but also its ability to drive successful product launches.