Wayfair shares soar 35% as lockdown boosts home furniture orders

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The shelter-in-place orders have boosted demand for essential products, including home office products, cookware and kitchen appliances and children’s furniture, at a time when most Americans are working from home and limiting their time outdoors.

“Home is becoming an area that customers are disproportionately investing into, and I would expect that to persist for a while,” Chief Executive Officer Niraj Shah said on a post earnings call.

Wayfair said it saw a pickup in both traffic and sales starting in mid-March. Its executives added that the sales momentum has carried into the current quarter, with its quarter-to-date gross revenue growth trending up roughly 90% from a year earlier.

“We are seeing not just robust new customer acquisition but also strong repeat trends from both long-term loyal and recently added new customers,” Chief Financial Officer Michael Fleisher said.

The Joss & Main furniture e-store owner has also been benefiting from the temporary closure of physical furniture stores in the United States, as it posted a 19.8% increase in sales in the first quarter ended March 31, helped by a surge in orders in the month of March.

Fleisher, however, said Wayfair’s performance thus far puts it on a trajectory to achieving positive consolidated adjusted EBITDA margin in the second quarter even without the impact of the virus-led rise in sales it is experiencing.

Wells Fargo (NYSE:WFC) analyst Zachary Fadem said Wayfair, in an unexpected fashion, delivered a narrative-changing message, as recent cost efforts are bearing fruit in the form of a second-quarter profit inflection.

The company’s first-quarter net sales of $2.33 billion beat Wall Street estimates of $2.31 billion, according to IBES data from Refinitiv.

Wayfair also said the number of active customers in its direct retail business increased 28.6% to 21.1 million as at the end of the quarter, from a year ago.

The company, however, posted a net loss of $2.30 per share, but was smaller than the average analysts’ estimates of a loss of $2.60 per share.

Wayfair’s shares, which have increased over 81% this year, were up 22.2% at $163.89.