Buy This, Not That: 9 Black Friday TV deals you won’t want to miss

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There’s a silver lining to buying a new TV during Black Friday week.

“Black Friday is not just when TVs tend to fall to their lowest prices all year, it’s also the sheer number of deals that makes this a great time to upgrade,” Kristin McGrath, shopping expert and editor at, tells MarketWatch. And Sara Skirboll, shopping and trends expert for RetailMeNot tells MarketWatch, “Televisions are only deeply discounted 2-3 times per year, and discounts of 20%, 30% or 40% off can go a long way on an item with a high sticker price.”

This year, look for great deals on big 4K TVs and smart TVs, experts say. 4K TVs offer an extremely sharp picture, and smart TVs have everything from built-in web browsers, support for apps and voice recognition to the ability to play games, check social media, and even control an entire house of devices. “4K has been pushed for the past several years, and every year the trend is more screen for a lower price,” says McGrath. Adds Paul Hernandez, SVP of sales for Vizio: “You’re going to see a big focus on the smart features of your next TV.”

Of course, you have to make sure you’re getting a good product too: “Know that a lot of those dramatic door-busters may be on cheaper, lower-quality brands and models, so look at the model numbers in retailer Black Friday ads and do some research,” says McGrath.

Here are nine of the best TV deals, according to experts. Note that most of these deals are available now, but some you will need to wait for until Thanksgiving or Black Friday.


Toshiba 50” 4K Ultra HD Smart LED TV HDR – Fire TV Edition, $269.99 on Amazon — $110 off

“This is a solid Black Friday deal,” Julie Ramhold, consumer analyst at DealNews tells MarketWatch. Fire TV — a streaming media player from Amazon that lets you access thousands of shows, movies, games and songs — is built into this device. It also has a voice-activated remote with Alexa and true-to-life picture quality. Read more here.


TCL 55” Class 5-Series 4K UHD Dolby Vision HDR Roku Smart TV, $399 on Amazon — $300 off

“This is likely the best price we’ve seen for this particular model…If this is one you’ve been waiting on, grab it while you can,” says Ramhold. This TV gives you access to thousands of streaming channels featuring more than 500,000 movies and TV episodes via built-in Roku TV and enjoy Dolby Vision content and excellent color. Read more here.


Samsung 55” Flat QLED 4K Q60 Series, $697.99 on Amazon — $500 off

With 4.4 out of 5 stars on Amazon, this 2019 model optimizes screen brightness and sound in real time. It’s also equipped with ambient mode which enables the TV to display artwork, weather information and stories based on one’s interests in addition to smart TV capabilities and free 90-day tech support. Smart shopping expert Trae Bodge tells MarketWatch, “With a discount of 42%, this is a Black Friday-worthy deal, especially on a higher end TV. This unit is also well-rated with 4.8 stars at Best Buy, Walmart and and it has a “Very Good” Consumer Reports score of 76.” Read more here.


Element 55” 4K Ultra HD Smart Android TV with Google Assistant, $214 at Target — $215 off

“If you’re more of a Google person, then this TV might be up your alley,” Skirboll says. With built-in Chromecast, voice search and the Google Play Store, this TV is compatible with apps like Spotify, Sling TV, YouTube, Netflix, Hulu and HBO Go. Ramhold concurs, “This is a great price for a 55” smart TV.” Read more here.

Best Buy

Insignia 58” Class LED 2160p Smart 4K UHD TV with HDR Fire TV Edition + Free Amazon Echo Dot, $199.99 at Best Buy — $280 off

Built-in Fire TV, true-to-life picture quality, an Alexa-enabled operating system and a free Amazon Echo Dot make this smart TV a great Black Friday bundle. Bodge says, “This deal was voted to be the best TV deal by the Slickdeals deal-seeker community which is over 11 million people strong. This TV has all the bells and whistles you’d want, it’s highly rated and it’s well over half-off.” This deal will be available at Best Buy on Thanksgiving at 5 p.m. or online that day.


LG 60” Class 4K UHD 2160p LED Smart TV, $398 at Walmart — $101 off

This TV offers a high resolution screen, streams 160 channels like Bloomberg Television, Time, Canada’s CBC News, Cheddar News and Funny or Die in addition to movies and sports. This device also has voice control capabilities. Read more here.

BJ’s Wholesale

LG 65” 4K UHD HDR Smart LED TV, $499 at BJ’s Wholesale Club — $280 off

This smart TV has a slim metal design, it’s compatible with Google Assistant and Alexa voice assistance and according to Consumer Reports, it’s owner satisfaction rating is “excellent.” “Consumers should also check their wholesale club for exclusive members-only discounts,” Bodge adds, noting that this TV comes with the perk of free white glove delivery. This deal will be available at 7 am on Black Friday. Read more here.

Best Buy

Samsung 65” Class LED NU6900 Series, Smart 4K TV with HDR, $479.99 at Best Buy — $70 off

“This is the cheapest Samsung set we’ve ever seen at this size,” says Michael Bonebright, consumer analyst with DealNews, of this television which has excellent color quality and is furnished with Dolby Digital Plus and two HDMI inputs for home theater connection. Read more here.

Sam’s Club

LG 82” Smart 4K HDR, $1,599 at Sam’s Club — $200 off

This voice-controlled smart TV features LG’s top of the line processor which optimizes clarity, sharpness, details and brightness using an artificial intelligence algorithm. Skirboll says, “If you’re looking for a TV for a large space, this is a deal to jump on.” This deal is available online Thanksgiving and in stores on Black Friday.