In One Chart: How vapers could cost Donald Trump the presidency in 2020

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‘While parents may be concerned about e-cigarettes, the people who genuinely care about vaping as a voting issue so far outweighs the number of people Trump needs to win in 2020 that they are royally screwing themselves by doing this.’

That’s Paul Blair, the director of strategic initiatives at Americans for Tax Reform, explaining to Axios why President Trump could be in real trouble if he follows through with a ban on flavored e-cigarettes.

Axios used this chart to show adult vapers in critical battleground states could make all the difference when the votes are tallied:

As you can see, Florida, where Trump won by a mere 113,000 voters, had, for example, about 8730,000 adults vapers in 2016. In other words, if just a small percentage of them turn on the president, he’ll lose the key state.

According to data cited by Axios, more than 4 million people in swing states were regular vapers in 2016, and that number has only increased since then.

Judging from the reaction on Twitter TWTR, -2.57% from the likes of “Matt From SMM,” many of them could be single-issue voters in 2020:

Read: Walmart to stop selling all e-cigarettes